Wednesday, April 24, 2024
HomemediaTarget CEO calls Pride Month display backlash 'first time' team felt 'not...

Target CEO calls Pride Month display backlash ‘first time’ team felt ‘not safe’ at work

Target CEO Brian Cornell suggested that the backlash the retail giant faced back in May over its LGBTQ Pride displays was the first time some team members claimed it was “not safe” at work.

Cornell appeared on CNBC Thursday where he discussed declining sales, particularly following protests and critiques of its Pride Month merchandise. While on the topic, he insisted that employees felt more unsafe during the controversy than they did during natural disasters and violent Black Lives Matter protests. 

“This is my 10th holiday season at Target. You and I have been talking almost every quarter during those ten years. We’ve seen natural disasters. We’ve seen the impact of COVID leading up to the pandemic, some of the violence that took place after George Floyd’s murder. But I would tell you what I saw back in May is the first time since I’ve been in this job where I had store team members saying it’s not safe to come to work,” Cornell said.


Many Target locations across the country featured massive June Pride month displays on an annual basis. (Brian Flood/Fox News)

Target later pulled his merchandise from shelves in a move Cornell called a “dangerous precedent.”

Fox News Digital reached out to Target for comment but has yet to receive a response. 

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Lindsay Kornick is an associate editor for Fox News Digital. Story tips can be sent to and on Twitter: @lmkornick.


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