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HomemediaBeer industry expert: Bud Light's decline looks ‘quasi-permanent,’ ‘those consumers are just...

Beer industry expert: Bud Light’s decline looks ‘quasi-permanent,’ ‘those consumers are just lost forever’

Damage to Bud Light appears “quasi-permanent” and longtime consumers could be “lost forever” after the brand failed to rebound from ongoing backlash as initially expected in recent weeks, according to a prominent trade publication publisher.

“The Bud Light situation has actually gotten worse,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital. 

“You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Schuhmacher continued. “That tells me that this is quasi-permanent, meaning those consumers are just lost forever.”

Anheuser-Busch didn’t immediately respond to a request for comment.

Fox Business’ Madeline Coggins contributed to this report. 

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Brian Flood is a media reporter for Fox News Digital. Story tips can be sent to and on Twitter: @briansflood. 


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