How much is your personal information worth on dark web?

While privacy is priceless for most individuals, it sells for pretty cheap on the dark web.

According to Whizcase, years of curating your social media page for your close network could be up for sale for as cheap as $14 for your Facebook log-in in 2023.

And that’s just the beginning. Every access point from Reddit to LinkedIn can be purchased for a price, $6 and $45, respectively.


Person on the dark web (Kurt "CyberGuy" Knutsson)

How does your info end up on the dark web?

Creating unique and complex passwords for all your online accounts is not just a kitschy tactic to get you to spring for a password manager. Passwords that are simple can be cracked or guessed by diligent hackers, and if you repeat that password across multiple accounts, then all those accounts are also in jeopardy.

Infuriatingly enough, you can make the concerted effort to create a complex and unique password for all your accounts and even use a password manager, but you will still have your information leaked if the company you are logging onto gets infiltrated. Unfortunately, being notified of having your information compromised in a data breach is more common than not.

In addition to having your information unwittingly floating around the dark web to the highest bidder, if your device gets hacked and malware or viruses are installed on it, then your log-ins and passwords can be stolen and sold, too.


Data on the dark web (Kurt "CyberGuy" Knutsson)


What should I do if my information ends up on the dark web?

When you get the inevitable notification or letter stating that your information has been compromised, there are action steps you can take to minimize damage and maximize the prevention of future problems.

1. Log out of all devices

Instagram is an example of a social media account that lets you see where and what devices your account is currently open on. They also provide you with the option of logging out of all devices so that your account is not accessible by third parties or on devices that aren’t yours. This is especially helpful if your account is open on a device that might be yours but might also have malware or a virus.

How to view your account’s recent log-in activity on Instagram

You can view a list of devices that have recently logged into your Instagram account at any time. If you don’t recognize a recent log-in, you can log out of that location or device and let us know that the log-in wasn’t you. Here’s how to do it.

Click the profile icon on the bottom right of the screenClick the three horizontal lines in the upper rightTap Accounts CenterScroll down and tap Password and securityTap Where you’re logged in to view your recent log-in activity for accounts in this Accounts CenterTo log out of devices you’re currently logged into, tap on one of your accounts, then scroll down and tap Select devices to log out.Select the devices you’d like to log out, then tap Log out.

2. Change your password

If you manage your passwords or have them saved to autofill on browsers like Safari and Chrome, you will get updated if your password has been compromised, weak, or reused. Because having complex, unique passwords for each online account is critical to keeping your information online safe, password managers can help with generating those as well as managing them for you. Get more details about my best expert-reviewed password managers of 2024 here.


3. Turn on two-factor authentication

This step can be annoying when you just want to quickly check an update or post a quick video, but it can be your saving grace when someone has figured out your log-in and is trying to guess your password. If your two-factor authentication is on, you have the opportunity to get alerted of any log-ins or password reset requests. It gives you the opportunity to secure your account.

4. Install strong antivirus software

While you can’t control what companies do with your information, you can control what information gets out from your personal devices by installing good antivirus software. It can “catch” malware or virus before it gets unleashed on your device and siphon your password and other private information. Get my picks for the best 2024 antivirus protection winners for your Windows, Mac, Android & iOS devices.

5. Remove yourself from the internet

While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for removal services here.

6. Get identity theft protection

Many identity theft protection services provide dark web monitoring services. They continually monitor the dark web to see if any crucial pieces of personal information like your email addresses or social security number end up compromised or up for sale on the dark web. Getting those alerts immediately gives you the opportunity to act faster and take the other steps listed above. They can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. See my tips and best picks on how to protect yourself from identity theft.

Data on the dark web (Kurt "CyberGuy" Knutsson)

Kurt’s key takeaways

In the digital age, where our personal data can be as fleeting as a password, it’s a stark reminder that what we hold dear isn’t always locked down tight. It’s unsettling to think that years of personal posts and connections could be reduced to a mere transaction on the dark web. But knowledge is power, and being informed is the first step in strengthening our digital defenses. So, let’s keep those passwords complex, our log-ins secure and our vigilance high.

What role do you think tech companies should play in protecting your data, and how does this shape your expectations of online services? Let us know by writing us at

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to

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Answers to the most asked CyberGuy questions:

What is the best way to protect your Mac, Windows, iPhone and Android devices from getting hacked?What is the best way to stay private, secure and anonymous while browsing the web?How can I get rid of robocalls with apps and data-removal services?How do I remove my private data from the internet?

Copyright 2024 rights reserved.

Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at

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