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Britney Spears’ breakout hit ‘…Baby One More Time’ turns 25: How the singer changed pop culture

Britney Spears’ new memoir, “The Woman In Me,” debuts in full tomorrow, after an already shocking series of confessions about her life thus far.

But Oct. 23 marks an important milestone in Spears’ career: the debut of her breakout hit single, “…Baby One More Time.

It’s the first song from her album of the same name, “…Baby One More Time,” that rocketed her to superstardom.

In 2018, for the song’s 20th anniversary, Spears thanked fans for their support on social media.

Britney Spears in 2019

Britney Spears’ breakout single, “…Baby One More Time” turns 25 this month. (Valerie Macon/AFP via Getty Images)

Bailer also sees Spears’ use of social media as an opportunity to showcase who she is.

WATCH: Expert explains how Britney Spears uses social media to be open with fans

Expert explains how Britney Spears uses social media to be open with fans Video

“We can see everything that’s going on in our star’s life, and the fans are always behind them,” she said. “And daily on Instagram, we see what they’re eating for dinner and what they’re doing and how they’re feeling. Britney didn’t have that opportunity, so now she has the opportunity. She now has a great following on Instagram and she has really reinvented herself year after year, and we’re really excited to see what she’s going to share with us in her book.”

Collins also agrees that between her Instagram videos and her memoir, fans are hoping to hear more from the artist they fell in love with 25 years ago.

Britney Spears in 1998 split screen with present day Britney Spears

In the 25 years since her debut single, Britney Spears has continued to entertain and fascinate fans. Experts hope through her memoir and ongoing social media presence, she can continue to showcase who she is as an artist. (Getty Images)

“I think what we’re hoping for [from her memoir] is that we just get a little bit more context and we get it from her, the same Britney that we saw back in ‘98 with ‘One More Time,’” he said. “Because she gets to tell her story not through the media, not through her father, not through some intermediary, but her herself.”


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